On-brand AI content
Create AI content that stays on-brand
On-brand means the piece sounds like you and sits in your colours, type and products. In a Marshi project the draft starts from that profile. The logo does not have to fill the frame, and the primary colour does not have to flood it. They are the constraint. How present the logo is comes from the visual profile, not from a sticker applied at the end.
The problem
Fast copy can be fluent and still be someone else's brand.
The model will always produce something readable. Readable does not mean it knows your product, your palette or the words you refuse to use.
The tone is polite and interchangeable.
A product fact appears that you never stated.
The picture uses a palette the brand does not have.
How Marshi helps
The profile is in the draft before the first line.
Voice, products and visual direction are already on the project. You do not paste them in, and you do not hope the edit will put them back.
Voice, with examples
Tone and the lines you would never write shape the copy. Adjectives alone do not.
Facts from the project
What you sell, who it is for and how you position it are the facts the draft may use.
Visuals under the same constraint
Palette, type and visual identity travel with the image. A child project's own logo and colours win on that project.
The difference
Generic AI vs Marshi
Fluent and on-brand are different tests. Fluent only means the sentences work.
Generic AI
- Starts from scratch
- Needs long prompts
- Forgets your brand
- Creates generic content
- Requires manual fixing
Marshi
- Starts with your brand
- Uses your assets, products and guidelines
- Creates on-brand content and visuals
- Keeps content, campaigns and sites connected
- Becomes the brand layer for every AI you use
Use cases
One piece, held to the brand.
This is the bar for a single caption, picture or rewrite — not the plan that schedules them.
A caption in the voice
The first line already sounds like the brand, because the voice was in the brief Marshi wrote.
A picture from the same brand
The image follows the visual identity. It does not have to show the logo to belong.
A rewrite of a draft that drifted
Bring an existing line back to the voice without losing what you meant.
Questions about on-brand content
What makes AI content on-brand?
It starts from the brand in the project: voice, audience, products, colours and rules. You do not paste that brief into the prompt. A child project keeps the inherited voice and can use its own logo and colours.
Does every image have to show the logo?
No. The brand is a constraint, not a uniform. Palette, type and visual direction travel with the image. How present the logo is comes from the visual profile.
Can I make something without the brand?
Yes. Say so in the ask — that you do not want the brand on this one. Otherwise, work in a brand project uses the profile. Chat, outside a project, has no brand loaded.
How is on-brand content different from a content plan?
A plan lays out many posts. On-brand content is the bar for each of them: the voice, the facts and the visuals match the brand. The plan is the run of that work, not the definition of it.
Make on-brand the start, not the cleanup.
Open a project. The profile is already the brief.
Free to start. No AI expertise required.
