AI brand governance
AI brand governance for modern teams
AI brand governance here is practical, not a compliance suite. The brand's voice and rules sit in the project the draft starts from. Roles decide who may publish. A post moves through draft, ready, approved, scheduled and published, and nothing goes out without the status it needs.
The problem
Generation is fast. Publishing still needs a person and a rule.
Anyone on the team can ask for a draft. That is not the same as anyone being allowed to send it, or the draft having started from the rules you actually use.
A deck of voice rules is not in the draft.
The person who can write is not always the person who may publish.
A connected tool must not rewrite the brand while it reads it.
How Marshi helps
The rules travel with the project. Publishing is a role.
Marshi does not add a separate approval product. The profile is already the starting point, and seats decide who can send the work.
Shared voice and rules
Words you never use, claims you cannot back up, and the way product names are written live on the brand the draft reads.
Seats, not a shared login
A Creator seat can make and publish. A Member seat works in Studio with the brand and does not publish.
Status before it is scheduled
Draft, ready, approved, scheduled, published. A post does not go out on a connected account until it has the status it needs.
The difference
Generic AI vs Marshi
Governance here is who may publish, and which brand the draft started from.
Generic AI
- Starts from scratch
- Needs long prompts
- Forgets your brand
- Creates generic content
- Requires manual fixing
Marshi
- Starts with your brand
- Uses your assets, products and guidelines
- Creates on-brand content and visuals
- Keeps content, campaigns and sites connected
- Becomes the brand layer for every AI you use
Use cases
Control without a second process.
The cases are about who sees the work and who is allowed to send it.
A founder reviews
The draft is already in the brand voice. Approval is a status, not a rewrite from a blank file.
An agency sees one project
A Collaborator gets that project, read only, and nothing else in the workspace.
Several people draft
They start from the same voice and the same rules, instead of each keeping a private prompt.
Questions about AI brand governance
What does AI brand governance mean in Marshi?
The brand rules are in the project the work starts from, and publishing is controlled. Owner, Admin, Editor and Viewer set what a member can do, and an Owner can allow or deny a single capability. A Creator seat can publish. A Member seat does not. There is no separate compliance product on top.
Does Marshi block an off-brand sentence automatically?
No. Drafts start from the brand profile, so the first version already has the voice and the rules. A person still reviews. A post is not published until it has the status it needs.
Can a freelancer see the whole workspace?
A Collaborator sees one project, read only. That is the access an agency or a freelancer gets, and nothing else.
Do connected AI tools follow the same boundary?
A connected tool reads the brand or project you granted. It does not change the brand. You can take the access back.
Let the draft start inside the rules.
Put the voice on the brand. Decide who may publish. Then create.
Free to start. No AI expertise required.
