Describe the subject as a photo brief
Write as if you were briefing a photographer: what is in the picture, where it stands, which light, what distance, what is in focus. “A coffee cup on a wooden table in morning light, seen from above, no people” gives a far better image than “coffee”.
State the colours and the style
The model does not know your brand is deep green and never uses neon. Say so. Colour codes work, but words work too: “muted earth tones, matte surfaces, no hard contrast”. Add what you never do; it matters just as much.
Keep the same style over time
One good image is easy. Twenty images that look like they come from the same brand is hard, and that is what people notice. Write your style description once and use it in every request, or use a tool that does it for you.
The right format from the start
Instagram wants 4:5 or 1:1, stories 9:16, LinkedIn 1.91:1. Cropping afterwards often cuts the most important part. Ask for the right format straight away, and keep logos and text away from the edges.
What to avoid
- Text in the image, unless the model is good at it and you have checked the spelling
- Real people and known faces
- Products that do not look like your actual product
- Transparent backgrounds on images that will be posted (they turn white or black)
- Crowded scenes: one clear point per image
Check before you post
Hands, text, reflections and logos are where AI still slips. Look at the image at full size before it goes out, and ask for a new variant rather than repairing.
In Marshi
In Marshi every image carries the brand: palette, typography and visual direction ride along with every request, so images look like they come from the same place wherever in Marshi you make them.
