What the check reads on one page
A read of the address you paste
Paste one website address. The check opens that page and keeps what it can see there: up to three colors as hex, a heading typeface and a body typeface when the page names them, a logo if it finds one, plus the page title and the short description.
When a written read is available you also get a short note on tone, two or three adjectives, and a line on how the page holds together. If that written read is paused, the colors, the type and the logo still show, and a short consistency line is still written from whatever was found.
It does not walk the rest of the site, score search rankings, or rewrite the page. A missing logo or a missing typeface is said plainly. Nothing is invented to fill the gap.
How to run it
Paste the address of the page you want judged, often the home page. Run the check and read the colors, the type and the logo first. Those come from the page. Then read the tone and the consistency note, when they are there.
Create an account to keep the result on a brand project: name, description, tone, adjectives, consistency note, colors, logo address and typefaces. That write happens only when the brand does not already have a tone or a primary color.
When a one-page read is enough
Use it before a brief, so you start from the colors and type the site already publishes. The signature and the card read a website the same way, and can reuse a brand you already made in this browser.
It is still only one page. A brand profile Marshi can follow also needs an audience, examples of the voice, and rules. The guide below is that job, not a longer version of this check.
Questions about the check
Does it check every page on the site?
No. It reads the address you paste, and only that page.
What if there is no logo, or no named font?
You still get a result. The page says when no logo was found, and when no typeface was named.
Is the written note on tone always there?
Not always. When the written read is paused, the colors, the type and the logo still show.
What from the check is kept after I create an account?
The name, description, tone, adjectives, consistency note, colors, logo address and typefaces, and only on a brand that does not already have a tone or a primary color.
Does this replace a brand profile?
No. It is a read of one page. Audience, voice and rules are not part of the check.
From here: the profile, the signature, or the card.
