Which AI model should you use?

Start with the job, not the model

Ask yourself what you are making: a post, an image, a summary of a long document, a research task or code. Each of these has models that are clearly better than the rest, and those differences are bigger than the gap between the best and the second-best text model.

Text people will read

For posts, emails, articles and scripts, the large language models from OpenAI (GPT) and Anthropic (Claude) are the first choice. Claude is known for long, careful writing and for following instructions closely. GPT is versatile and strong on structure, lists and ideas. Both are good enough that the style you give them matters more than which one you pick.

Images

Image models are their own class. GPT Image is good with text in the image, logos and clean product shots. Google's image models are strong on photorealism. FLUX and similar models are fast and give you a lot of control. What matters most is not the model but that it gets colours, style and subject from your brand instead of guessing.

Long documents and research

If you need to read a large document, a whole website or many sources, pick a model with a large context window, such as Gemini or Claude. For research with fresh sources you need a model or a tool that actually searches the web, not one that only remembers.

Code

Claude and GPT are both strong, and tools such as Cursor and Claude Code wrap them in a workflow that does more than chat. Here the tool around the model matters as much as the model.

Why you should not really have to choose

The ranking changes every month. The model that is best today is third in a quarter. Keeping up with that is a job in itself, and it has nothing to do with your brand.

That is why more and more tools are built to pick the model per task. You say what you want to make, and the tool routes the job to the model that is best right now.