AI creative partner
The AI creative partner for the AI era
An AI creative partner is who you work with, not another empty chat you have to brief. In Marshi, Chat is open sparring with no brand and no setup. Projects is the brand: voice, audience, products and rules already in the room. You say what you need in one sentence. Marshi writes the brief the model actually receives.
The problem
The model is ready. The brief is still your job.
A fresh chat knows none of last week's decisions. You retype the audience, the product and the format, then place the answer somewhere it will not get lost.
You write the context the model should have had.
The answer sits in a chat that does not belong to a project.
Next time, none of that history is in the room.
How Marshi helps
You talk. Marshi writes the brief and does the work.
Say what you need. Marshi assembles the brand, the audience, the product, the format and the rules, picks the model for that step, and leaves the result in the thread.
Chat, then a project
Chat has no brand and no setup. When the work is real, it becomes a project and keeps the history.
The brand is already in
A project inherits voice, audience and rules. Its own logo and colours win where it has them.
One sentence is the ask
You do not maintain a long prompt. Marshi writes the instructions and checks the result against the brand.
The difference
Generic AI vs Marshi
A general chatbot waits for a prompt. A creative partner already has the job in the room.
Generic AI
- Starts from scratch
- Needs long prompts
- Forgets your brand
- Creates generic content
- Requires manual fixing
Marshi
- Starts with your brand
- Uses your assets, products and guidelines
- Creates on-brand content and visuals
- Keeps content, campaigns and sites connected
- Becomes the brand layer for every AI you use
Use cases
What you ask a creative partner to do.
The same relationship covers a quick reply and a piece of work that has to stay with the brand.
Spar in Chat
Think something through before it belongs to a brand. Nothing is set up, and nothing is inherited.
Make it inside a project
A campaign, a launch or a series lives under the brand and keeps the chats that belong to it.
Hand it to the right room
Brand, Content, Sites, Library and Grow open beside the chat. The conversation stays put.
Questions about an AI creative partner
What is an AI creative partner?
Someone you work with on the making. You say what you need. Marshi uses the brand in the project, writes the brief, and returns the work in the chat. It is not a document you keep up to date, and it is not a chatbot you have to brief from scratch.
How is Chat different from Projects?
Chat is free sparring: no brand and no setup. Projects is work inside a brand. Campaigns and launches sit under that brand and inherit its voice, audience and rules. A chat can become a project and keep its history.
Do I need to know how to prompt?
No. Write one plain sentence. Marshi adds the brand, the audience, the product, the format and the rules, and chooses the model for the step.
Where does the result go?
Into the thread you are in. From a project, the rooms beside the chat — Content, Sites, Library — are where posts, the site and files live. You do not copy the answer into another tool to keep it.
Where it fits
It looks familiar. It isn't.
Marshi sits next to tools you already know, and does a different job: the brand layer that feeds, and keeps consistent, everything you create.
Documents the rules, then sits in a folder while people forget it.
A living brand layer your team and AI read before every output — not a document to remember.
Stores logos and files for people to search and download.
Connects assets to voice, rules and projects, so AI applies the right ones automatically.
Manages and publishes pages and posts.
Creates on-brand content and a Brand Site from your brand — publishing is one module, not the whole point.
Schedules posts you've already written.
Writes the captions and on-brand visuals first, then publishes — creation, not just a calendar.
One text box, re-pasted per chat and lost across tools.
Structured, versioned brand context shared by every workflow — and by every AI tool you connect.
Start with a sentence.
Use Chat while you are exploring. Open a project when the brand should come with you.
Free to start. No AI expertise required.
