Guides
Guides
What people wonder about when they start using AI, explained briefly and without jargon. Written by the team behind Marshi.
- Prompting help: how to get good answers from AIA short guide to prompts that work: what a good prompt contains, the common mistakes, and a template you can use in ChatGPT, Claude, Gemini and Marshi.Read the guide →
- Which AI model should you use?Text, images, long documents, research and code need different models. Here is a simple way to choose, and why you should not really have to.Read the guide →
- ChatGPT, Claude or Gemini: what is the difference?The three big AI assistants compared on what matters day to day: writing, long documents, images, files, and how they remember you.Read the guide →
- How to build a brand profile AI can useA brand guide for people is not enough for AI. Here are the eight parts an AI-ready brand profile needs, and how to write them in an afternoon.Read the guide →
- Tone of voice: how to describe your brand's voiceA practical method for describing tone of voice so that both people and AI can write in it: scales, examples, banned words and a test.Read the guide →
- AI images that look like your brandHow to get AI images that fit the brand: the right subject, colours, light and format, and what to avoid when the images are for social media.Read the guide →
- How to choose a colour palette for your brandA palette with five roles, not ten favourite colours: ground, text, one accent, one muted support and status. With rules for contrast and for AI images.Read the guide →
- A social media content plan that actually holdsA content plan you can keep: pick one goal, three themes and a rhythm you can hold, and make the content in batches. With a template for one month.Read the guide →
- Captions that work: formulas and examplesFive formulas for captions on Instagram, LinkedIn and Facebook, with examples, lengths per channel and how to use AI without it sounding like AI.Read the guide →
- What is MCP, and how do you connect your AI tools to your brand?MCP explained without the technical noise: what it is, why ChatGPT, Claude and Cursor support it, and how to use it to give all your AI tools the same brand context.Read the guide →
- Job applications with AI, without sounding like AIHow to use AI for your CV and cover letter in a way that makes you clearer, not more generic: what to give the model, what never to let it invent, and how to proofread.Read the guide →
- Privacy and AI: what happens to your data?What AI services do with what you paste in, what to check before you share your company's information, and five rules that keep you on the right side of GDPR.Read the guide →
